Once I realised who this handsome, young, clean-cut guy was, I asked the owner of Aalonkoti, the block of hotel apartments, whether it was out of the goodness of his heart that he had ‘donated’ a flat or two for bloggers to use. He didn’t laugh but he did smile,
“Actually, we’re going to get plenty of publicity out of this. It’s really a win-win situation and in any case, it’s a nice way of promoting Helsinki as a city.”
Just to put this all into perspective, we’re talking upmarket, really stylish, I mean the flat/flats of course. Location couldn’t be more perfect in the heart of the city in a ‘new’ part of Helsinki which has recently been developed and where the average price wallops your wallet with around €10 000/sq.m. And not only does he own the apartments he’s prepared to sacrifice, but the whole block, would you believe it.
Bloggers are being wooed, not only by owners of top end hotel apartments such as Ossi but also by tourist boards and airlines, the likes of Finnair who will be prepared to give free passage to a worthy applicant whose audience is mainly situated in destination countries.
Seated on your balcony in your comfy lounger looking out on a view that’s a mixture of garden colours and creative architecture with luxury lapping at your feet, it would be very hard not to be inspired. The street is appropriately named Alvar Aalto with his own handiwork in the form of Finlandia Hall a stone’s throw away. Helsinki’s thrown out the bait and the scramble begins.
Here’s where you apply:
For bloggers – http://www.helsinkisecret.com
For travellers – http://aallonkoti.fi/en/