OlutExpo 2017 does it right

From the time you pick up the lanyard with credit card attached to the time you drop it off and get reimbursed for the balance left on it, you know these guys have done it right. It’s pro, it’s efficient, the queues are shorter at the entrance and you leave knowing that nobody’s tried to rip you off, you got what you paid for. If you so wish, you could muster up an even warmer fuzzier sense of goodness when you leave the balance to one of the charities they support.

Fat Lizard Brewery from Finland

A whole string of local micro breweries have come up with selections of beer that speak of real craftsmanship, each one with its own specific punch line and story. Fat Lizard has a sense of humour as in their ‘No crap on tap’ slogan. Topi Kairenius, brewmaster, explains their take on what makes them stand out,“We like American style APAs and IPAs and use mostly American hops. Except for Rib Tickler which contains New Zeland hops.”Their products come in funky cans and are all of a lighter, drinkable style, a hint of their own laid-back approach to life.

The intrepid couple from Pien

 Pien meaning ‘small’ deserves a mention. This couple are bold if nothing else. They have two small shops: one behind Ateneum Art Museum on Ateneumkuja and another one in Iso Omena Shopping Centre. Their products are hand-and heart-selected and they’re selling some unique beers and other goodies from their stores. Because of the monopoly Alko, they have to stick to anything under 4.7% alcohol but whatever they have to sacrifice is made up for by big flavours and choice ingredients. They’re the exclusive importer of Brewski, an outfit in Helsingborg, Sweden, that bottle in small sizes using labels designed by a kick-ass artist. The contents are pretty good too.

Pekka Montin, importer and veteran of the beer scene

From Estonia comes Tanker Brewery. Everything’s unfiltered and only American hops is used since 50% of the business belongs to Graham Suske, American himself and the other half by Jaanis Tammela. The Ketser will creep into the corners of your gob and squinch up your cheeks with the sourness it brings with it while Pretty Hard has a touch of raspberry to soften the blow. The latter’s label is pink with a speech bubble for the lady, ‘ It’s so hard to be pretty’. At 7% you’re likely to forget the make-up and get the party started.

Cider has its place at this festival and it’s the elegance of the logo of Kuura Cider that catches my eye. They’re from the little town of Fiskars, about a 60 minute drive from Helsinki. With a still and a sparkling product, their focus is on ripe, local, cooking apples rather than cider ones. Minimum intervention leaves it unfiltered but with an elegance and complexity that put it in a class of its own.

Also from the famous artist/artisan town of Fiskars is Ägräs Distillery. Infused with nettles and fennel is their greenish coloured Long Drink, the freshest hit of herbal delight you can possibly imagine with no hint of sugar but pleasantly accessible. Their Akvavit is also made from foraged nettles and wild herbs and is aged in American oak, a smooth, golden-coloured, velvety drink that caresses your tongue as it slides around the furthest recesses of your mouth.

Food is the focus at Malmgård Brewery where they use their own spelt, wheat, grains to make their products including bread. They’re located in the countryside near Loviisa at a manor house owned by a count.

From the far-flung island of Jura in the Scottish Hebrides, the whisky that comes from there is user-friendly. No heavy peat, no heavy smoke just something easy to drink, terribly enjoyable and made for the market. Their 16 year-old Jura Diurachs’ Own is the whisky of choice for the islanders and you know why when your taste buds get a hint of apricot, marmalade and toffee, a mouthful of rounded goodness.

End your taste tour at Helsinki Distilling Company where their brand new rye whiskey comes with a kick but no aggression. Applejack can only be described as light Calvados, a pleasant apéritif or a less powerful digestif.

In the spite of the archaic alcohol laws in Finland, OlutExpo has managed to put together a thought-through, well organised event, represented by both local and international brands without a single moment of unruly behaviour and plenty of class and luxury in which to spoil yourself.