Colour, Coffee and Art

It’s bright pink, purple, yellow and orange that catches your eye when walking by the supermarket shelves dedicated to coffee. This one’s Paulig’s Presidentti Special Blend 2017 made with coffee beans from Sumatra. To make it even more intriguing, there’s an art exhibition to go with it in the deli at Stockmann Department Store with pictures of Presidents of Finland done in WPAP style by Indonesian artist Arif Wicaksonon. You may well ask about the connection…

President Tarja Halonen in WPAP style

Every year Paulig produces a special blend that celebrates a different taste from a different country and always an exotic one. This year, it’s Sumatra’s turn to shine and this balanced yet striking mouthful of liquid is quite unusual. The edges are soft but the flavour is wild and together with a macaroon it’s a perfect afternoon break enhancer.

Six Presidents, the sixth year of Presidentti Special Blend. And how were they selected? Easy, they all have a coffee story to tell. President Tarja Halonen only started drinking coffee at the age of 18 but fell passionately in love with the brew and has a favourite spot at Hakaniemi Market Hall where she partakes of it with relish. President Kekkonen on the other hand, was alive and well and even had a hand in roasting the first blend at the then new Paulig roastery in Vuosaari where the head office is currently located. He was also known to take Presidentti with him on his travels.

President Kekkonen loved Presidentti coffee

The WPAP art was developed by Indonesian Wedha Abdul Rasyid and stands for Wedha’s Pop Art Portrait. This highly colourful, geometric style has spread outside of his home country and to other parts, now to be seen at Stockmann’s (city centre 28-5.3 and Tapiola 15 – 19.3) and at Narinkka Square at Kamppi Shopping Centre (16 – 19.3). More importantly, the coffee is for sale in every major supermarket in Finland.

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