Trending Now – Wine in Finland

He’s seen the inside of kitchens, packed wine on cellar shelves, taken stock, paid his dues in some of the most renowned restaurants in town and now Samuil Angelov is a highly regarded sommelier and wine educator in Helsinki. I want to know his views on wine trends.

Samuil Angelov, owner and sommelier of restaurants Muru, Pastis and Hodari ja Hummeri
Samuil Angelov, owner and sommelier of restaurants Muru, Pastis and Hodari ja Hummeri

“Less is more,” he says. “People, especially Finns are becoming more and more health conscious. They want to eat well and exercise, drink less. This is evident in the sales of hard liquor which have gone down not only in Finland but I’d venture to say in the rest of Europe, especially in restaurants.”

“Today it’s not unusual to find say two gentlemen going out for a meal ordering champagne or sparkling as an aperitif. In the past it would automatically have been a dry Martini or a Vodka Polar. Wine and bubbles have become the order of the day, so to speak.”

“So you mean to say Finns have changed their drinking habits?”

“Definitely. The long lunch is out. Life is too hectic and demanding. It’s possible to have a glass of wine at lunch time without it affecting your work load in the afternoon. You can’t do that with a good dose of heavy liquor under your belt.”

“What would you say is the fastest growing beverage?”

“Champagne and sparkling wine. We have one of the world’s most highly acclaimed champagne specialists and Masters of Wine, Essi Avellan as well as Alko’s Communication and Marketing Director and Master of Wine, Taina Vilkuna, right in our midst. Needless to say they have had a great influence on the consumption of wine in general and especially bubbles.”

“Finns are quick learners and early adopters. As a sommelier, can you see this in your restaurants?”

“When I started working the floor in the late 90’s, wine knowledge was pretty limited. Today, my customers keep me on my toes. They’ve become so aware and know so much and it pleases me when I see a young couple coming in for a meal who know what they want in both categories of food and drink.”

“What about the style of wine? Are the heavy, in-your-face types still popular?”

“It depends on the weather. If it’s cold, Amarone and Barolo are the ones that’ll warm you up. But the lighter styles are in, with German wines doing really well at the moment. Riesling, Spätburgunder, Pinot Noir, cool climate wines with less alcohol are flying off the shelves. Personally, I’d like to see more consumption of the new style of USA and South African Chardonnay which is more acidic, fruity and elegant than the over-oaked stuff they used to make. It’s still oaked but balance is everything.”

According to Samuil, wine is here to stay. The demographic is changing to include the millenials who are taking a deep interest in the subject. This is evident from the attendees of wine tastings, of which he does a lot.

“We still have a long way to go to educate the entire population of Finland. There are a few wine drinking pockets mostly in the big cities but the countryside is going to take some doing. On the other hand, Alko is providing a good service in that you can find almost every grape varietal available in their shops from Helsinki to Rovaniemi, if not on the shelves then to order.”

Watch out for these events:

Grand Champagne 21 – 23 April 2016

Wine Tasting for Dummies with Samuil at Pastis

Links:

Pastis

Muru

Hodari ja Hummeri (Hot dogs and lobster)

Grand Champagne

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